The method underneath
Every KPI in a Catipult plan ties back to what makes the company worth more. Six drivers, the same ones a buyer looks at.
Direction, decisions, and whether the business can hold a course without you in the room.
Whether the work gets done well when nobody is watching.
Who buys, why they stay, and how much of the revenue rests on too few of them.
Banks, sureties and investors — the capacity that decides which work you can take on.
What the work actually leaves behind, and how predictably it arrives.
Where the next dollar of revenue comes from.
In Catipult
When Catipult drafts a plan from a company's website, it spreads the KPIs across all six drivers, each with an owner and a target.

Paste its website and Catipult drafts the plan, with KPIs across all six. Drafting the plan is free.